Kevin, Quote: “If the locomotive represents enough of a value for you as an individual, then buy it. Otherwise, move on.”
I find a statement like this to be a little beligerant. It’s intent is to stifle any further discussion. Yes, a lot of what has been said has been repeated as it seems that some prefer to pick headlines rather than read the entire thread, something that only a few seem to have done. I have mentioned limited production run numbers and per unit cost previously. I believe on more than one occasion, as well as other factors that have possibly influenced the current pricing policy.
Simply because a product is physically larger than another does not imply production costs will be proportionately larger. Final cost will depend on the quantity of tooling required, material and labour costs, shipping costs, exchange rate variable as no doubt set out in a contract plus profit margin. The distributor will then pass on these costs plus his own profit margin in proportion to the number of items ordered by the retailer. Bachmann’s final cost will be disproportionately smaller in relation to the overall store price due middlemen and the point of sale taking their cut.
I do not see that people are criticising the specific locomotive but rather the pricing method. You are indeed fortunate in that you are able to purchase the loco for around two-thirds of the current retail price in Australia or the U,K. Local and European distributors ensure pricing is kept close to the equivalent MSRP. In reality you have no issue other than objecting to comments made in relation to the current U.S. pricing. I do not believe the quality of the locomotive is in doubt, only the degree of pricing increase in relation to historical street pricing expectations.
It seems that Bachmann and/or its distributor/s are ensuring that the situation that existed in the early to mid 2000’s does not happen again. Production runs will be limited and thus per unit costs higher to amortise tooling and production run costs. This marketting shift will impact on the hobby. The railway hobby in Europe is similarly impacted with manufacturers finding it more difficult to bid for production run time slots plus anticipate inevitable production timetable delays. Many manufacturers do not meet their expected production results. This further impacts on the bottom line as products fail to reach the market on schedule. Bachmann seems to centre its production releases around summer and the Christmas/holiday period. Failure to meet these delivery schedules results in missed sales and lower returns for both the manufacturer and the retail trade.
With production based around Kader factories, many manufacturers have looked elsewhere (as you have stated). One British manufacturer has now instigated production in India to compensate for the limited production outlets in China. Perhaps moving production outside China will see a fall in prices in the years to come, but while production is stifled in China costs will continue to rise. That point I believe is beyond dispute.