Greg Elmassian said:
Kevin, nothing is wrong with bringing back the non-sound version, EXCEPT you are making the assumption that it would be a lot cheaper.
I haven’t a clue about differences in production costs, but I’d accept that they’d be similar. The difference–as you say–lies in the profit margins. A “no frills” board would be similar to a loss leader (though not a “loss,” just lower profit margin) designed to get folks in the door and establish market share. Once they’re hooked on your product, it’s an easy upsell to the higher-functioning, higher-profit-margin product. Look at what Soundtraxx is doing with their “Econami” and “Tsunami2” line of decoders. I can’t imagine the first is any cheaper to produce than the second, but the first is selling about 30% cheaper than the latter, and–more importantly–cheaper than the competition. They certainly got my attention with it, and hooked me to the higher-end Tsunami2 on my next purchase, too.
Greg Elmassian said:
Smart move on their part. So even the sound units are a good deal. If you don’t need sound, then you most likely don’t need anything as sophisticated, we’re right back at my previous statements and suggestions.
I wouldn’t characterize folks who “don’t need sound” as not needing sophisticated control. It’s much more nuanced. The Revolution’s user interface is very good. Even someone who just wants to run trains in circles can take tremendous benefit from the Revo’s handheld throttle, especially with regard to the graphic feedback. I’ve used the pushbutton controls from G Scale Graphics, RCS, and others. I definitely prefer the Revolution’s interface. How much above the cost of these other systems would one be willing to pay just for that user interface?
There’s also the notion that “not needing sound” could mean “not wanting the Revolution’s sound.” Let’s be realistic–the current Revo sound doesn’t hold a candle to Phoenix. Those users (and I count myself among that crowd) have very sophisticated needs, to the point where controlling the sound actually takes priority over controlling the motor. At that point, the cost of the Revolution receiver becomes part of a larger equation. It makes sense to pay $80 for a Revo receiver and $170 for a Phoenix board. It doesn’t make much sense to pay $120 for the Revo and $170 for the Phoenix. At that point, I’m much better served getting a Tam Valley Depot receiver (Airwire compatible) and a QSI, Zimo, Soundtraxx, etc. decoder.
Along that vein, though, one must also consider the idea that the latest DCC sound decoders are fast outpacing Phoenix in terms of sound quality, thus making the Revo/Phoenix combination somewhat antiquated in its own right. Given that, is the Revolution–at any price–going to be a viable option for the true sound aficionado? I doubt the sound and function revisions the Revolution is said to be undergoing are going to bring its sound quality up to that level; at least not in this generation of the product.
Greg Elmassian said:
In any case, while I can almost guarantee that you come out with comments that are contrary to me just as a knee-jerk reaction, there is an explanation of why you won’t see non-sound Revo units.
Characterize the expression of my opinion as you will. I fear you’re ultimately correct in that we won’t see non-sound Revos; I just think it’s a mistake that will result in lost market share for them. I worry they may ultimately price themselves out of the niche they created. There are emerging technologies (not just bluetooth) needing just that little spark to really take off. That’s not a bad thing, really, just unfortunate that the Revolution may suffer in the process.
Personally, I think most of our current control systems will be obsolete in 5 years anyway, so I’ll not get too wrapped up in what happens to “Brand X.” As I wrote above, my preferences towards uber-sophisticated sound/motor control has led me beyond the capacity of the Revolution anyway. I’d like to be able to continue to recommend the system for others, as I feel it’s a quality system, but if it fades into the sunset, another will rise in its place.
Later,
K