Dave, I now live on the coast, but it has always pissed me off that every single sign offering pescatarian delights proudly proclaims FRESH SEAFOOD .
That was until I went to our local pub in Broken Hill, about as far away from the ocean as you can get by car. The pub menu proudly proclaimed: “We serve the freshest thawed seafood in town!”
Of course, I have eaten SURSTRÖMMING: rare, fermented, highly experienced aged Baltic herring . In other words, fish so thoroughly matured that your neighbour down the street can tell you’ve just opened the can.
So I’ve gotten over my pet peeve about FRESH SEAFOOD , but you’ve got me thinking about other sales tactics that could be used by fishmongers:
- Shortly Deceased Fish
- Previously Self-Propelled
- Never Frozen, Just Emotionally Chilled
- Currently at Its Best
- Seafood With Limited Land Experience
But Dave, you’ve asked for advice…
Perhaps the model train sellers could take a few lessons from the food industry:
- From the Era Before Everything Had Bluetooth
- Gently Aged by Several Decades of Attic Storage
- Classic, Assuming You Define “Classic” Rather Loosely
- Period-Correct-ish
- Heritage Grade
- Pre-Digital Rolling Stock
- Historically Adjacent
- Matured in a Basement for 30 Years
- Previously Operated by a Child Who Is Now 83
- Estate-Aged; Outlived Several Owners
- Retro, But Only Because We Say So