Sounds to me like full underbody detail on rolling stock.
The only time you see it is if you do something wrong.
I can think of a Marketing person or two who would think it was the greatest idea in the world.
But, I can tell you this:
I have a whole bunch of books, big ones, mostly specific railroad, some aircraft (specific and not), some automobile (specific and not), and Submarine.
There are a few I had when I was quite ill, and would read them between bouts of puking, and to this day, I cannot read them again as I recall the puking.
So, one would imagine, whwnever one gets ill, they might just recall the slick marketing ad on the US Airbus puke bag…
I can think of a whole lot of better ways to advertise.