Wendell,
PIKO is owned by the Wilfers, no relation to the Richters or, for that matter, Schöntag.
If you look closely at the ad you will notice that the engine is a BR 182, the one from LGB is a BR 101.
BTW both the PIKO 182 and the LGB 101 have been reviewed in the GARTENBAHNprofi and the translations of the reviews are available at http://www.easternmountainmodels.com/eng/html/gartenbahnprofi.html
Most of the modern Euro electrics look similar - in my opinion too similar and therefore b-o-r-i-n-g - the redeeming features are in the sometimes funky liveries.
Back to PIKO: they have produced many of the items for LGB as an OEM e.g. the LCE and the OTTO series, along with various accessories. Apparently the Taurus 182 came about - at least in part - because LGB wasn’t ordering as much from PIKO and the Wilfers decided that it was time to test the market. They already produced the BR 182 in HO and TT. They also have a very good marketing concept with very reasonably priced starter sets - get them hooked early with stuff they know i.e. modern rolling stock that appeals to today’s youngsters.
Compare that with LGB - apart from the LCE and the Cargo-Whatever there is/was nothing in the low price bracket that is modern; that may change with the Genesis and the follow up to it.
It will also be very interesting to see what happens at LGBoA in the next two quarters. Of course one hears the “business as usual” mantra repeated by quite a few of those involved, but I’m from Missouri (The “show me” State) when it comes to that kind of stuff.
LGBoA will try their very best to gain some of the lost ground back.
How?
Provide exceptional service (that’s expensive!)…
Lower the price to within range of the competition…
Get closer to the model end of the spectrum i.e. lose some of the “just toys” label that has stuck very firmly…
Don’t ask me how they’ll juggle the three, that’s just my guess… and as we all know… I haven’t got a clue!
It will be interesting watching how things play out. Some read adventure stories, others read fantasy tales. I like reading the business pages, find that very interesting and entertaining. Especially over the long run.