Large Scale Central

LGB ( Marklin or Walthers) price increase -- and Harley Davidson

Are there any German translations of German media offering understanding why Marklin or Walther’s inclination for price increases in at least two LGB products? Two examples of product increases were announced by a recent TRAINWORLD e-mail sale ad:
LGB Warbonet F7 (sound?) retail now, 750.00 by May 21st, 989.00 – sale now 569.00
LGB Starter Set retail now, 429.00 by May 21st 569.00 – sale now 335.00

The e-mailed ad claimed there will be those price increases by May 21st.

Interesting, the presumption I make is both products are percieved to be selling so well a price increase is not a negating factor. I doubt both perceptions as accurate. So what is left?

So any German translations that will continue the puzzlement behind the LGB saga? From day one, LGB/Marklin’s management reasoning propelling this saga is like Harley Davidson management proclaiming the Honda Brothers are crazy – who would want bikes from Japan? That reasoning left them for years with their only customers being cops and outlaws.
Selah,
Wendell

With tongue firmly in cheek:

They are adjusting the collectors’ prices!

But seriously … talk about odd! The Euro takes a bath vis à vis the US$ … and the prices increase?

BTW … I needed some ME 1/2" spikes - yep, building more turnouts - the likely HS had them in stock. When I get there I almost flipped, a used 251 DB Diesel and a used RhB Ge 4/4" sitting on a sidecounter.
So what’s up? Someone couldn’t take his trains to heaven or hell and the stuff is up for sale. Ahhhhh how much? Can$ 200 ea.

SOLD!

The diesel will be on plowtrain duty, the electric will need a GREEN job and join the regular service. :wink: Gotta be in the right place at the right time!

Wendell,
when comparing prices, one needs to look at what is on offer. The LGB F7 only came with sound in the ‘B’ unit. If Trainworld is offering a F7 with sound then it is either a ‘B’ unit or an older previously released F7A/B model. The price of $989.00 is the retail price listed by Ridge road (Walthers recommended retail price?) on the yet to be released blue and red LGB warbonnet F7-A diesels. The ‘B’ unit is listed as $799.99 retail. You will find that the ‘price increase’ is mythical and an enticement to purchase at the current price. Trainworld may be offering a preorder purchase price. You will not get a sound-equipped F7 from Marklin for $750. Creative accounting by the sound of it.

Interesting, they were virtually giving away the loony see-thru F7s a few years ago, now Marklin seems to think Americans (in the middle of the worst economic downturn since 1928) are literally made of money?

I remember my prediction that if marklin got LGB they would become a high end hard to afford Beautique brand oriented mostly toward the smaller deep pocketed collector end of the spectrum, given these prices I am more firmly convinced of this than ever.

Victor Smith said:
Interesting, they were virtually giving away the loony see-thru F7s a few years ago, now Marklin seems to think Americans (in the middle of the worst economic downturn since 1928) are literally made of money?

I remember my prediction that if marklin got LGB they would become a high end hard to afford Beautique brand oriented mostly toward the smaller deep pocketed collector end of the spectrum, given these prices I am more firmly convinced of this than ever.


Well Vic, it could be something American. Contrast the “price increase” ( Tim has a good point!) with the Newsletter that hit the Inbox a few days ago

Newsletter said:
A Note on the 'State of the Market'

Most of you have probably watched the continual fluctuations of various currencies these past 2 years.We have watched the rise of the Canadian Dollar against the US $, at times nearing par, but typically hovering at the 95 cent mark US. Recently we have watched a rapid drop in the Euro with the faltering economy of Greece and the EU bailout plans.

So how does this affect our business and your hobby? In our case, we have decided to bite the bullet so to speak and revise pricing on our website to reflect the current decline in the Euro against the Canadian Dollar. What does this mean for you? Lower Prices!


Sooooo it is possible that TW is playing a little game and in the next isuue of GR it will be “No price increase on LGB due to the decline of the Euro”.
As usual just my peculiar point of view. :wink: :slight_smile:

Tim and HJ…

I think you are both on to it:

426-20576 Diesel F7 A Unit Bluebonnet Scheme, Powered – Atchison, Topeka & Santa Fe #330, yellow,blue,silver G 989.98 N 01-Dec-2010

426-20577 Diesel F7 A Unit Blubonnet Scheme Powered – Atchison, Topeka & Santa Fe #333 blue, yellow, silver G 989.98 N 01-Dec-2010

426-20586 Diesel F7 B Unit w/Sound Bluebonnet Scheme, Non-powered – Atchison, Topeka & Santa Fe, blue, yellow, silver G 799.98 N 01-Dec-2010

426-21576 Diesel EMD F7A Powered – Atchison, Topeka & Santa Fe (Warbonnet, silver, red, yellow) G 759.98 N 01-Dec-2010

426-21586 Diesel EMD F7B Non-Powered - Sound Equipped – Atchison, Topeka & Santa Fe (Warbonnet, silver, red, yellow) G 609.98 N 01-Dec-2010

Note that WKW have all of these on advance resrervation, so what IS TwainWoild actually selling, old stock, or a reservation?

Re-red the e-mail from TW, it is in fact a pre order price.

I do notice that the anticipated red/silver (blech!) units in the TW ad are reportedly being increased to the blue/yellow color prices listed above?

I guess all to do is to check WKW’s website on 5/22?

One has to wonder how much interest there is for Santa Fe Bluebonnet locos. Especially in G scale.

This is essentially an experimental paint scheme. Not my favorite by a long shot. I actually prefer the Yellowbonnet experimental scheme of roughly the same period.

To those unfamiliar with Santa Fe paint schemes, I’m not referring to the common freight scheme of blue and yellow, but the experimental paint schemes applied to formerly red warbonnet F units in the early to mid 1970s (called Bluebonnet and Yellowbonnet).

Marklin came out with a Bluebonnet set for HO scale several years ago. I didn’t think it sold too well.

Should be interesting to see how well the LGB versions sell.

To all:
Thanks for the input.
The marketing strategy by Marklin/Walthers/TrainWorld and others is clearly unclear.
Victor may have captured the overall theme: LGB is for those who want acclaim by paying LGB’s prices --whatever they are set at.
Remember when Merceds-Benz offered a “C-Class” Camry-like four door for $29,000+/- and had difficulty selling them because they were too cheap. Who would trust a Mercedes at near Toyota prices?
Then again, a second reading of HJ. Tim, Garrett, and adding Matt, leaves a conclusion each selling outlet is on their own – from Marklin to Walthers and on down.

Not since the time LGB tried to put retail price control on their products has marketing been under such stress.
All Kramer still gets kudos for his championing LGB’s errors – and his successful law suit.

Just nuts.
The final story has yet to come.
Wendell

No secrets, or mysteries here!! They raised their prices because they WANTED to and CAN!! Whatever traffic will bear is another thing that comes to mind here!! Everyone will just price themselves out of sales is all that will happen. If you don’t like the price don’t buy, eventually when they realize they are not selling or not meeting their selling expectations, they will lower again or offer sales etc! Regal

What bugs me the most about Marklin/LGBs loony sky-high pricing ploicy is that all the sellers on Evil-bay have been following suit and demanding equally loony sky-high pricing, not just on NOS but on used crap as well! Anyone check out how out of sync these Ebay Stores “Buy It Now” prices are even with most online retailers? They are like 15-50% ABOVE what the retailers are asking, absolutley LOONY.

Hey Vic,

Those prices are “slightly adjusted” for all those who haven’t learned yet or absolutely “must have” the stuff. If you find those prices a bit nuts, go check out the German section. :smiley: :smiley:

Aaaaahh! Free Enterprise. Dontcha just love it. :wink:

The Loonies are those who are prepared to pay the prices asked.

Those asking them are merely opportunistic.

While we’re talking prices:

According to an article my LHS owner showed us in the trade magazine Model Retailer, and backed up by this New York Times article, substantial price increases in model railroad items are coming.
And some of the items may not be coming.

http://www.nytimes.com/2010/02/27/business/global/27yuan.html

"New York Times" said:
GUANGZHOU, China — Just a year after laying off millions of factory workers, China is facing an increasingly acute labor shortage.

As American workers struggle with near double-digit unemployment, unskilled factory workers here in China’s industrial heartland are being offered signing bonuses.

Factory wages have risen as much as 20 percent in recent months.

Telemarketers are turning away potential customers because recruiters have fully booked them to cold-call people and offer them jobs.

Some manufacturers, already weeks behind schedule because they can’t find enough workers, are closing down production lines and considering raising prices. Such increases would most likely drive up the prices American consumers pay for all sorts of Chinese-made goods.


Ahh, Model Retailer has a website with that article on it
http://www.modelretailer.com/en/The%20Industry/Industry%20News/2010/04/China%20labor%20woes%20impact%20hobbies.aspx

Pay Special Attention To This Paragraph

"Model Retailer" said:
According to one industry professional familiar with the subject, CML (a supplier of model railroad products to the U.S.) has typically seen a 10–15% labor loss after the Chinese New Year. This year, it saw a 40% shortfall. [b]We were told that Affa Technologies, another Chinese supplier of model railroad products to many popular U.S. brands, has announced a 30% increase in prices linked directly to the sudden labor crunch.[/b]
And now for the whole deal as on their website
"Model Retailer" said:
China's labor woes impact hobbies By Tim Kidwell Published: April 13, 2010 Guandong Guandong province is a manufacturing and shipping powerhouse hit hard by the labor shortage. Even with the world’s largest population, 1.3 billion people, China’s factories are facing a severe labor shortage. The shortage has driven wages up almost 20%, and companies now offer other enticements, such as free lunches and prepaid living quarters, to attract employees.

In the past, China’s factories have been manned by migrants from the country’s interior. But after China’s government passed a $500 billion stimulus package that poured money into infrastructure projects — including railroad building — many of those migrants have decided to stay close to home. The official China Daily newspaper conducted a survey of employers that showed one in 12 migrant workers was not expected to return to work in Guangdong province. Guangdong alone has estimated its labor shortage to be approximately 900,000 workers.

As cost of labor increases, there is the question of how much can be passed along to the U.S. and Western Europe, two of China’s major importers. As prices for home appliances and electronics are sure to go up, it’s unclear to what extent the labor shortage will affect the hobby industry.

According to one industry professional familiar with the subject, CML (a supplier of model railroad products to the U.S.) has typically seen a 10–15% labor loss after the Chinese New Year. This year, it saw a 40% shortfall. We were told that Affa Technologies, another Chinese supplier of model railroad products to many popular U.S. brands, has announced a 30% increase in prices linked directly to the sudden labor crunch.

“Horizon has a number of partners in China who traditionally have experienced a turnover of workers following Chinese New Year,” said Horizon Hobby’s Chief Operating Officer Kurt Bock. “We have seen these partners continue to address turnover through improved manufacturing processes relying on higher skill levels and lower workforce numbers as they move wage rates higher to retain skilled workers.”

Model railroad manufacturer Craig Martyn, owner of BLMA Models, says that the labor shortage is affecting everyone, but downplays its part in price increases, attributing it more to supply and demand.

“We’ve been looking at steady wage increases for years, and they’ll continue,” Martyn said. “My hope is that with a billion people in the country, more ‘mainlanders’ will move towards the manufacturing regions in hopes of better-paying jobs.”

Better detail, short product runs and a multitude of variations have all been factors in pushing prices higher in both plastic models and model railroading. However, streamlining production by offering fewer variants doesn’t seem to be in the cards.

“If [customers] demand products a certain way, we’ll cater to them and produce as specified,” Martyn said. Similar sentiments have been expressed by importers in the plastic model hobby segment too.

Beyond the labor shortage, another issue looms on the horizon: a stronger yuan. The U.S.’s argument has been that China’s currency, the yuan, is artificially cheap. As reported in BusinessWeek, some of China’s leading business executives have come to agree with that thinking and are now pushing the Chinese government to allow the yuan’s value to appreciate.

A stronger yuan would increase the buying power of Chinese consumers, but would consequently reduce the dollar’s purchasing power. Bloomberg said that contracts linked to the yuan’s future value “predict the currency will break its dollar link by July.” A sudden increase in the yuan’s value could be detrimental to low-margin operations in China, perhaps even forcing some into bankruptcy.

Dragon Models USA was contacted for this piece, but didn’t respond by the time it went to print.

All good news for non Chinese sourced product.

Perhaps the jobs might start flowing out of China for a change.

Wow but nothing that happens in China surprises me anymore, I’m actually glad I have pretty much everything I need, in fact I still have stuff to sell off and what I’m still looking for is still available in the second hand market.

Wait until the Chinese governemnt is forced to float the Yuan at full value, not the U.S. dollar ‘contracted’ deflated value. China will then definately become an expensive place to manufacture. European goods, expressed in Euros, will suddenly become more attractive to the world market, assuming importers do not rip off the consumer.

The Chinese stimulus package that is drawing labourers away from the once western-oriented trade protection manufacturing zones, will most likely continue for some years yet, so $500 Bachmann Forneys may well be a ‘bargain’ in the not too distant future.

Tim Brien said:
Wait until the Chinese governemnt is forced to float the Yuan at full value, not the U.S. dollar 'contracted' deflated value. China will then definately become an expensive place to manufacture. European goods, expressed in Euros, will suddenly become more attractive to the world market, assuming importers do not rip off the consumer. SNIP
Not to mention Australian made goods.

Yes, there are still a few people making stuff here.

However I do acknowledge that the low cost Chinese made 2.4 GHz radios I now use will likely escalate in cost. Although they can be made in virtually any low labour cost countries.

Also, toss in the conversation the U.S. distribution system for large scale model railroading products.

Can you imagine Lionel, Aristo and USAT being made in the same town in New Jersey?