This is from the June 2014 NMRA Bulletin:
A lot of what he says I agree with and have for sometime.
Your comments:
The Millenials
We hear a lot about the demise of model railroading and/or the end of the NMRA in the chat rooms. Pundits have been predicting the end of our world for many years. Heck, in the 1950s, the rise of plastic kits was seen as dooming craftsman kits and the entire hobby. Editorials were written on the subject. Somehow, we survived and indeed, our golden age in terms of numbers, was not achieved until the 1970-80’s.
Today, we face a more serious challenge - the aging of the hobby. I believe the average age of an NMRA member is 63. For Life Members, 67. This is touted as proof of our demise. I even used to joke about that, plotting the age progression on a chart (it is not linear, meaning it does not increase 1 year for 1 year) to establish the End of Model Railroading on January 15, 2037. A fictitious date.
Well, some hobbies have disappeared. In the 1940’s, tethered gasoline powered miniature race cars were so popular, pre-RMC “Model Craftsman” magazine dedicated a section to them. Gone. But not really. Morphed into RC cars and boats.
Studies show all hobbies are aging. It is more a function of changing times and technologies. The Millennials have been studied as the first true digital generation and supposedly, our future. Well, guess what? We have a stiff climb ahead. Millennials as a group do not embrace delayed gratification activities. Golf is aging. Too many rules, too hard to master. The PGA is worried.
Other studies show that Millennials do not join groups so Rotary, Elks and Chambers of Commerce are also aging.
The image we have of the self-absorbed, non-social, always texting Millennial is overly-broad but has a grain of truth. For this generation never knew analog or the very technology we take for granted. Raised in a digital age, they embrace an era of rapid change, instant gratification and independent sources of information. To them, “cloud” has a whole different meaning and the Internet holds all truths.
I am not belittling this generation; far from it. They are our grandkids and help me master my new iPad Air and Kindle. Nicer folks you will never meet.
But into building analog kits or scratchbuilding? The delayed gratification of a layout? Joining the NMRA to attend meetings? A tough challenge.
My answer is not to give up but also not to work fruitlessly against the tide. Each generation rebels against the excesses of the previous. I am hopeful the post-Millenials will actually reach out to do what their parents abhorred. Until then, I see a more friutful albeit temporary hope in reaching out to Boomers with the time and money to adopt a hobby. While they will not extend our ultimate age limit, they may buy us time for that post-Millennial generation to find our hobby and maybe find us as well.
Pollyanna? No. I see that generation’s eyes light up with Thomas and Brio and Lego. Come to Cleveland and the NMRA National Convention. Come to the National Train Show and watch the reaction to the Lego exhibit or Thomas. Let’s go after that generation while they are formative and not compete with Apple, Google, Facebook and Twitter.
My thoughts, what are yours?